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[Before you decide to buy any affiliate marketing software, you must understand the dynamics of affiliate marketing Soon after the World Wide Web gained popularity affiliate marketing on the internet was born. There are four key players in affiliate marketing: the retailer, brand or seller, the network, the publisher also known as the affiliate, and the customer. The core of affiliate marketing is to drive customers to a seller's website. A number of methods are used by affiliates to achieve this objective. Billions of dollars are being generated today by affiliate marketing.