Greeting card association and much much more
Their customer base grew along with their product line, which soon included calendars, stationery and gift books. Blue Mountain Cards entered the Internet age when it launched its website offering free electronic greetings in 1996. The idea to offer electronic cards was conceived when one of the Schutz children went off to college and the family began communicating through email. Family birthday and holiday greetings were transmitted back and forth in this manner, and Blue Mountain Cards electronic greeting cards were born. Blue mountain cards started with 35 basic birthday, graduation, thank you, and emotional support designs.