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Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores. Thirdly, the company introduced innovative improvements in its supply chain management in 2007. These improvements helped the company to react to consumer demand in a timely manner. Moreover, as mentioned earlier the company has also increased its quality system by the introduction of six sigma in 2001.